Branding and event design for Newlab’s first annual NYC Climate Week conference: bringing together entrepreneurs, technology developers, policymakers, investors, industry experts, and community leaders to drive real-world outcomes towards local & global climate goals. The conference convened over 1000 leaders from government, industry, and startups for workshops, inspiring speakers, and networking.

The event required the creation of a sub-brand developed from the overarching Newlab brand.

⬤ Branding, signage, website, social, ephemera, merchandise, 18×24” dual-process digital/silkscreen printed posters

⬤ Art direction, design: Natalie Shields, Chloe Scheffe
⬤ Creative direction [Newlab]: Lana Porter