Newlab exists to unblock the barriers for critical technology to commercialize. Providing access to technical labs, prototyping capability, and real-world testbeds; Newlab runs commercialization programs and pilots in partnership with industry and government; and align early-stage capital with the right technologies and market timing. What sets Newlab apart from other tech incubators—its weird grassroots spirit, its value for and support of the collective, its breadth of interest, its sense of mystery—is also inherent to the visual brand. The vision for Newlab is to use subtlety and wit to stand out in a sea of start-up & tech identities that are friendly and homogenous. While the design language is formal, the use of imagery, by contrast, emphasizes its heart: the biological. The Earth, and its people.

⬤ Creative/art direction: Natalie Shields, Chloe Scheffe
⬤ Design: Natalie Shields, Chloe Scheffe
⬤ Creative direction [Newlab]: Lana Porter
⬤ Design support: Kit Son Lee, Lameesa Mallic