Hinge's evergreen campaign, NFAQ (Not-so Frequently Asked Questions), is a growing collection of questions not talked about enough—the questions 80% of LGBTQIA+ daters on Hinge struggle finding answers to. With each NFAQ, inspiring voices share their perspectives on how to navigate relationships, self-discovery, gender, and sexuality.

Using existing brand elements (typefaces, color palette, photography), we were tasked with refreshing the seasonal campaign creative and delivering a toolkit for Hinge to use in creating social, web, and out-of-home assets. Delivery included custom glyphs and four unique logos.

⬤ Design: Natalie Shields, Chloe Scheffe